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Axiom Group Adopts New CRM System, Campfire Interactive, for Improved Quoting, Supply Chain Management, and Communication Processes

Axiom Group New Brandmark

Axiom’s new Campfire Interactive CRM system supports the recent expansion into the USA and the new united corporate structure to help better serve clients’ needs.

AURORA, ON – Dec. 1, 2022 – Axiom Group is excited to announce the adoption of Campfire Interactive, a CRM software specifically made for automotive product management, product tracking, and B2C communication.

As Axiom continues to expand its reach and services, the Campfire Interactive CRM system will enable faster quoting processes, monthly shipping schedules for on-time product arrival, and direct client communication. The adoption of this intuitive CRM system is part of Axiom’s mission to better serve its expanding global client base.

“Axiom aims to be a leader in providing innovative solutions for the automotive industry’s toughest problems. Adopting the Campfire Interactive CRM software aids this initiative by streamlining our quoting process, automating product deliveries, and further enabling direct communication between Axiom and the client. This software is a key component of our global expansion,” said Richard Ishii, Global VP of Sales & Marketing, Axiom Group.

Campfire Interactive’s quote lifecycle management tool specifically addresses Axiom’s desire to improve the quoting process for client projects. This CRM software drastically improves the quoting process by eliminating the need to contact each supplier for every individual quote request. Campfire tracks past quotes, but more importantly it also tracks the industry’s history. This allows the software to generate a reliable quote, effectively eliminating the waiting time associated with contacting each supplier for pricing.

“Campfire Interactive is truly excited about working with Axiom Group. This quickly growing company has recognized the need for Campfire to be able to manage and deliver value to its customers with increased speed and accuracy. We look forward to working with the Axiom team as they continue to expand across North America,” said Pradeep Seneviratne, President & CEO, Campfire Interactive, Inc.

Campfire’s project management tool stores a library of every needed supply by tracking quantities as orders are filled. This enables the software to build up a virtual library of the market cost of each product and automatically create a monthly shipping schedule, so every delivery arrives on time. The adoption of the Campfire Interactive CRM software further exemplifies the commitment Axiom has to providing exceptional customer service as a one-stop manufacturing solutions provider for the automotive industry.


Since 1987, Axiom Group has been a leading engineered solutions provider by delivering the highest quality product with industry-leading technical support. With manufacturing and engineering centers located in Canada, Mexico, and Italy, Axiom Group holds more than twelve patents for invention from the Director of the United States Patent and Trademark Office and has won “Supplier of the Year” from numerous OEM manufacturers. Axiom Group pushes the status quo to provide innovative solutions to the automotive industry’s biggest challenges. Learn more at www.axiomgroup.ca

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